true hyperlocal

Are ‘Hyperlocal’ Shopping Apps Truly Hyperlocal?

For thousands of years, the marketplace has been the cornerstone of human civilization, each one unique in its culture and richness. From Magadh to Constantinople to every street market in the world today, marketplaces have thrived on listening to the needs and preferences of local buyers, the diversity of goods sold and an environment of healthy competition between retailers on equal ground.